Write Lightning is a blog from writer Deb Thompson.
Everyone is welcome here.
(Some links or topics may not be completely kid-appropriate.)
Everyone is welcome here.
(Some links or topics may not be completely kid-appropriate.)
Mon, Nov 24 2008
People turning to Campbell soups more now
Those beleaguered financial and auto executives will probably be drowning their sorrows in a good bowl of soup when they mourn their loss of corporate jets and filet mignon feeding frenzies. Their loss might be Campbell Soup Co.'s gain. The article I've linked to mentioned that folks are eating at home more right now and are taking lunch to work. When microwave ovens became common in the workplace it was easier to take soup and mix and heat it there instead of packing a thermos at home before a commute. The pop-top lids make the cans easier to open in any location. Even before that, casserole cooking became popular in the last half of the 1900s and condensed soups provided the basic sauce that went with almost any combination of layered ingredients. When slow cookers came on the market we could dump foods, including condensed soup, into one dish and come home hours later to a house filled with comforting aromas. Those full slow cookers also make their way to church and work potlucks and family reunions. Campbell even managed to invent a classic dish for holiday tables with their introduction of the green bean casserole recipe. The company's consistent quality combined with their willingness to work with new cooking methods and to meet changing social needs has made their products trusted by every American I know.
posted at: 08:37 | category: /Food | link to this entry
Those beleaguered financial and auto executives will probably be drowning their sorrows in a good bowl of soup when they mourn their loss of corporate jets and filet mignon feeding frenzies. Their loss might be Campbell Soup Co.'s gain. The article I've linked to mentioned that folks are eating at home more right now and are taking lunch to work. When microwave ovens became common in the workplace it was easier to take soup and mix and heat it there instead of packing a thermos at home before a commute. The pop-top lids make the cans easier to open in any location. Even before that, casserole cooking became popular in the last half of the 1900s and condensed soups provided the basic sauce that went with almost any combination of layered ingredients. When slow cookers came on the market we could dump foods, including condensed soup, into one dish and come home hours later to a house filled with comforting aromas. Those full slow cookers also make their way to church and work potlucks and family reunions. Campbell even managed to invent a classic dish for holiday tables with their introduction of the green bean casserole recipe. The company's consistent quality combined with their willingness to work with new cooking methods and to meet changing social needs has made their products trusted by every American I know.
posted at: 08:37 | category: /Food | link to this entry
