Write Lightning is a blog from writer Deb Thompson.
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Fri, Mar 23 2007

Nike's logo

It appears that Nike is goint to change some things about the way it sells shoes and other apparel. It's probably a great idea to update certain things, but I hope they don't get too far off the beaten path with something like their logo. We cruised past a Nike outlet store the other night in Gilroy and Nike's well-lit Swoosh on the side of the building was unmistakeable. The simple symbol conveys grace, power and speed. And it does it all in one easy motion. It's one of the most brilliant logos I've ever seen. It was born in 1971, and though student Carolyn Davidson didn't receive top dollar, word has it that she's gotten a generous form of compensation from the company since then. I enjoy hearing about people who, once becoming a successful, voluntarily remain good to the people who "knew them when". It says a lot about their character.

posted at: 06:26 | category: /Miscellaneous | link to this entry



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