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Thu, Jan 26 2006

Hector's: You Can't Franchise This Stuff

I noticed that Chipotle Mexican Grill Inc. is having a great time with its public stock. With all the Mexican restaurants we have in the Watsonville area, I'm surprised there isn't a Chipotle here yet. The closest one I seem to be able to find is in Monterey. Maybe the folks who do such things feel we're already saturated with Mexican cuisine, but that didn't stop Maui Tacos from coming to town.

Just in case you ever find yourself traveling on Highway 1 near the town of Watsonville, California, and you want a good burrito or tender carnitas, take the Airport Boulevard exit and head inland, straight to 301 Airport Boulevard—home of Hector's Mexican Bakery. Sometimes they roast chickens on huge grills outdoors and send out aromatic smoke that calls anyone within a half-mile to near madness with desire for just one little taste.

You must go with much hunger and not squeal like a thin schoolgirl when you see the juicy portions. And do leave the fat calculator out of sight, unless you don't mind looking like the clueless tourist you probably are. You won't see fancy menus or coordinated colors. The building's exterior looks like a dark little market out of a John Steinbeck novel, sitting on a bare-bones lot so forlorn that it's seedy-looking if you're accustomed to drive-through establishments with corporate-approved shrubbery. But you'll get tasty food at good prices, with no apologies—and none necessary, thank you.

We've met people in some very upscale settings who knew all about Hector's. The place may not be in a league with Maui Tacos or Chipotle, but to those who've eaten there, it's a commodity not to be taken lightly.

posted at: 10:55 | category: /Food | link to this entry

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Stealin' copy is as bad as horse-thievin'
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