Tue, Jan 25 2005

Huh?

Thanks to a pointer from I Want Media, I now understand more about why so much of the advertising that comes on the radio makes me want to clap my hands over my ears. It's because companies like Mobiltrak are partly responsible for the ads and stations that advertisers choose. Mobiltrak's technology takes advantage of the small amount of "noise" that a car (or other) radio creates during play and helps clients choose stations that might be best for their advertising. I may not be listening to a station that plays what my dear spouse calls "gonad-thumping music", but I'm still likely to have to listen to the screaming ads being geared toward members of that demographic who are riding around in their cars with the radio volume cranked so high that you can see the car's exterior paint vibrating loose from the fiberglass. I don't know what the advertisers think that particular demographic is buying right now, but for the near future, my bet would be on hearing aids.

posted at: 08:50 | category: /Miscellaneous | link to this entry