Write Lightning is a blog from writer Deb Thompson.
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Tue, Jan 04 2005


Eric's Fire Ant Gazette led me over to this 2005 Color Forecast. I was delighted to see all that purple. Purple is one of those colors that can be majestic or funny, depending on its placement and context. Purple is also a peak between red and blue, so it takes on either warm or cool undertones. If red is dynamic and blue is calm, purple is the negotiating table where things get together and really start to happen. Purple gives us the last hint of light before nightfall and the last trace of dark before dawn. The afterglow of the plasma volts we call lightning leave purple dancing on our retinas so we'll remember the power of a storm. So bring on the passionate plum and lofty lavender, dusty violet and velvet eggplant. For those who need to be told what color the universe is, purple is back. For the rest of us, it never left our sight.

posted at: 09:35 | category: /Playing | link to this entry

Maybe mOne Should Go Fish

It would be interesting to know exactly where all of these advertisers are putting there money at the present time. I was particulary fascinated by the quote from (North American) CEO John Montgomery of mOne. Isn't it the job of marketing people to turn perceived risk into opportunity? Mr. Montgomery is a CEO, and I'm not. But unless I missed something important, the bottom line of marketing is to get the product or service to as many satisfied end users as possible. If mOne chooses to coddle their clients and not bring them up to speed on what people are reading online, I'll be very surprised. If the most controversial blogs have the largest readership, wouldn't it be smart to find blogs that introduce the elements of controversy and then find out if it's the controversial aspect, or something else, that actually attracts readers? It could be the writer's persuasive, or provocative style that brings viewers to the site. Do marketing people really want to miss all this simply because a blog doesn't focus on fishing or tennis? There's an expanding market for mOne to break into if they open their eyes and consider the possibilities. Maybe they will. And if not, someone, somewhere, is going to figure out that where there is risk, there is reward not far behind.

posted at: 06:41 | category: /Writing Life | link to this entry

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Stealin' copy is as bad as horse-thievin'
and cattle rustlin'! Lightning may strike
such varmints when they least expect it!